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Muse AI (by Meta)

Meta's personal AI agent that completes real-world tasks like email, shopping, and travel booking on your behalf.

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OVERVIEW

What is Muse AI (by Meta)?

Muse is Meta’s personal AI agent, built to go beyond chat and actually execute everyday tasks for users. Muse connects to a person’s email, calendar, payments, health, shopping, and smart-home apps, then plans and carries out multi-step goals with the user’s oversight, making it aimed at general consumers who want an assistant that acts rather than just answers.

Under the hood, each user gets a persistent Muse Secure VM — an isolated cloud computer with its own browser — so the agent can keep working even after the app is closed, while a human-in-the-loop system pauses for approval before sensitive actions like sending emails or making purchases. Access is available via the muse.ai website, dedicated iOS/Android/Mac apps, and WhatsApp, with a generous free usage tier plus paid Power and Maximum plans for heavier users.

Key features

  • Cross-app task execution (email, calendar, shopping, travel)
  • Muse Secure VM persistent cloud computer with browser
  • Human-in-the-loop approval for sensitive actions
  • Secure credential vault and one-time card numbers for checkout
  • Goals tab to track long-running plans and progress
  • Access via web, iOS, Android, Mac, and WhatsApp

How you can use it

Personal errands: Muse can send emails, fill out forms, and handle routine admin tasks on a user's behalf.

Travel and shopping: The agent can research options, book trips, and complete purchases using a one-time card number that hides the real card from merchants.

Long-term goals: Users can hand Muse a broad objective, such as a fitness plan or starting a small project, and the agent breaks it into steps and advances it over time.

Plans & pricing

Muse uses a usage-meter pricing model based on weekly "Muse tokens" rather than separate feature tiers:

  • Free – usable for most everyday tasks; Meta has cited an allowance of up to 100 million tokens per week, though a payment card is required to sign up even on this tier.
  • Power – $20/month for 500 million Muse tokens per week.
  • Maximum – $100/month for 3 billion Muse tokens per week.

Paid tiers unlock more usage volume rather than exclusive features, and Meta has said it expects most users to remain on the free tier.

The strengths & trade-offs

Pros

  • Generous free usage tier for a consumer agentic product
  • Wide range of connected apps across daily life
  • Isolated Secure VM adds a layer of safety when acting on a user's behalf
  • Approval prompts before sensitive actions like payments

Cons

  • Requires a payment card even to use the free tier
  • Currently US-only and restricted to adults 18+
  • Big price jump from Power ($20) to Maximum ($100) with no middle tier
  • Browser-based fallback for unsupported sites can be fragile

Alternatives

Frequently asked questions

What is Muse?

Muse is Meta's personal AI agent that performs real tasks across a user's connected apps rather than just answering questions.

How much does Muse cost?

There's a free tier, plus Power at $20/month and Maximum at $100/month based on weekly token allowances.

Do I need a credit card to use the free plan?

Yes, Meta requires a payment card on file to start using Muse, even on the free tier.

Where can I use Muse?

Muse is available on the web at muse.ai, in iOS and Android apps, on Mac, and inside WhatsApp, currently limited to the US.